Jena Hodgson

Effective project plans start with a shared "why," just like how truly connected teams are built on shared knowledge. (If you missed it, we wrote an article that unpacks this foundational idea.) But achieving this alignment is no small feat. With information scattered across tools like shared documents, presentation slides, project management platforms, direct messages, meeting recordings, and more, critical context and key information often get buried or remain completely inaccessible to tho...

With teams spread across departments, projects, and even time zones, it’s easy to lose sight of what truly matters in a project and to get swept up in daily tasks, losing track of the bigger picture. As we introduce new tools and tweak our workflows, it’s worth asking: are you actually making progress or just spinning your wheels? What were the original goals and expected outcomes of this project?

Digitalzone's latest survey goes beyond surface-level insights to explain what’s at the core of B2B buyer behavior today. This report taps into the minds of 1,500 B2B decision-makers to uncover what compels buyers in 2024.

Are you missing gaps in your regulatory compliance program?
While organizations may appear to have covered all their bases, many admit to using noncompliant vendors and relying on manual processes. A trio of factors is also compounding the challenge: Regulations are evolving faster than ever; new requirements span multiple domains; and teams and tools are fragmented, resulting in disjointed efforts.
How are GRC teams handling all this volatility? Panterra conducted a survey, sponsored by Audi...

Programmatic Nurture™ is a multi-channel demand generation solution that’s powered by the Digitalzone Data Cloud and our Contact-level Precision Targeting to deliver the most transparent journeys, surface high intent leads, and create sustainable ROI.
We’re redefining demand generation with the industry’s most transparent solution yet.

Understanding and interpreting the emotions of your audience is a crucial component of any successful business intelligence strategy. In an era where social media platforms like X (formerly known as Twitter) have become global forums for public opinion, sentiment analysis has emerged as a vital tool for businesses. Sentiment analysis is a technique used to determine the emotional tone behind words, and it’s particularly valuable for business intelligence.

The growing importance of TPRM in today’s business landscape can’t be overstated. But there are new methods of risk management to help meet these changing needs! Check out our ebook, “Effective third-party risk management: Harnessing AI-powered technology for success.” In it, you’ll uncover: 🔹 AI-driven strategies for TPRM 🔹 Tactics for identifying and categorizing risks 🔹 Best practices for continuous risk monitoring Read the ebook here: https://lnkd.in/ep4Gy22K

Digitalzone's latest report, backed by the same data that brought you the B2B Buyer Beat (featuring insights from 1,500 B2B buyers), delves into generational differences—from Boomers to Gen Z and everyone in between—and how they can influence your marketing strategy. Intrigued?

Many business owners fall prey to the common bias that partnering with an industry-specific M&A firm is the superior choice when selling their business. Too often business owners assume there are more benefits from working with a firm that has the same extensive knowledge of their industry and connections with their top competitors.

You may be struggling to attract and retain talent. Lots of organizations are. That’s why The IIA’s updated Standard mandates that CAEs establish an approach to talent management. AuditBoard’s new ebook “Future-Proofing Your Audit Workforce: Leveraging AI to Scale Impact” offers everything you need to know about talent management, including: 💥 Four actionable strategies for attracting and engaging internal audit talent ✅ A detailed checklist for building a future-ready team 🖥️ Uses for techno...

The healthcare industry has always been a bit conservative when it comes to adopting new tech—and social media is no exception. Although experienced professionals understand that social media is transformative for healthcare organizatio...

When it comes to healthcare shift management, the stakes are high—balancing the right staffing levels is vital to supporting your nursing team and ensuring patients receive the care they need. Common scheduling methods—such as relying on phone calls, juggling spreadsheets, or using outdated software—often lead to costly inefficiencies that ripple across the system.

A new year brings a new wave of challenges and opportunities in cybersecurity – and staying ahead of these changes is crucial for the safety of your org. The cybersecurity landscape is undergoing dynamic transformations, with trends ranging from advanced phishing attacks to AI-enhanced security measures. We’ve highlighted five cybersecurity industry trends for 2024 every CTO should keep a close eye on.

The rise of influencer marketing in the UK has revolutionized how brands interact with their audiences –particularly in the creative, visually-centric beauty sector.
From PM skincare routine YouTube videos to makeup product reviews on Instagram, beauty influencers in the UK set trends and impact consumer behavior. Their authentic connections with followers on social media make them essential for brands aiming to impact the beauty industry domestically and even globally.
Tapping into collabora...

Despite the festivities this time of year, the winter months can get people a little down from being cooped up indoors trying to escape the cold weather and dark skies.
So if you think you’ve caught the winter blues, don’t fret just yet. Booking a trip to a warmer destination is a fantastic cure to beat any mid-winter slump. So to help you plan, we’ve put together a list of the best places you can travel to this winter to help boost your mood.