Jena Hodgson

Understanding and interpreting the emotions of your audience is a crucial component of any successful business intelligence strategy. In an era where social media platforms like X (formerly known as Twitter) have become global forums for public opinion, sentiment analysis has emerged as a vital tool for businesses. Sentiment analysis is a technique used to determine the emotional tone behind words, and it’s particularly valuable for business intelligence.

In the kaleidoscope of digital transformation, brand and demand in B2B marketing have twisted themselves a vibrant new pattern.
The modern B2B marketer is sketching out a masterpiece by blending data with creativity – with alignment of brand and demand strategies webbing into a cohesive work of art.
Understanding and embracing the brand-to-demand connection is like finding your signature color palette. This strategy is the future of B2B marketing, promising to add depth to online B2B sales an...

Love it or hate it, TikTok has undeniably taken the world by storm. With its popularity growing exponentially with audiences of all ages and demographics, it’s crucial that businesses and brands maximize their reach on the short-form video app. One way to make that happen is by having a consistent TikTok posting schedule. TikTok offers a free scheduling feature, but it’s limited to desktop use only. That’s where Sprout Social steps in.

Many business owners fall prey to the common bias that partnering with an industry-specific M&A firm is the superior choice when selling their business. Too often business owners assume there are more benefits from working with a firm that has the same extensive knowledge of their industry and connections with their top competitors.

There's a rising star in the B2B marketing arena, transforming the way businesses interact with their customers. It’s a strategy that's so potent it seems to have been crafted by a master alchemist. But, this isn't a tale of magic and illusion - it’s a story about brand marketing and how it is redefining demand gen. There was a time when “brand” was viewed as an elusive concept or an intangible asset.

For most brands, content marketing is the foundation for building and maintaining a powerful online presence.
Blogs, videos, infographics, and white papers are just a few examples of the many types of content that are tools for establishing a tight rapport with audiences.
Yet, while regularly producing large amounts of content has worked over the years, times have changed.
That’s right. Recent updates to search engine algorithms and consumer trends show that content marketing, when poorly dev...

Now that the confetti of the New Year has settled and resolutions are taking center stage, there's a fresh buzz in the B2B marketing landscape. In 2024, forward-thinking organizations are adopting a transformative approach to managing and distributing their leads. Well, much like determination to hit the gym, the strategy known as lead pacing has been gaining traction –and it's becoming the hottest workout routine for businesses looking to flex their...

As an entrepreneur, your entire career is dedicated to understanding your markets. This encompasses everything from building your products and services to developing your operations and setting long-term goals. But what most entrepreneurs never plan for is the inevitable day when all of that will change: the day you choose to sell your company.

Predicting consumer preferences and adjusting manufacturing in quick production cycles has revamped supply chain management. In today’s supply chains, goods make their way to the consumer through two routes: the wholesale model to traditional retailers, and direct-to-consumer selling powered by ecommerce.

Supply chains that feed those two parallel tracks are now often including smaller, custom deliveries.

A new year brings a new wave of challenges and opportunities in cybersecurity – and staying ahead of these changes is crucial for the safety of your org. The cybersecurity landscape is undergoing dynamic transformations, with trends ranging from advanced phishing attacks to AI-enhanced security measures. We’ve highlighted five cybersecurity industry trends for 2024 every CTO should keep a close eye on.

Google is currently embroiled in a series of legal battles, as the U.S. Justice Department charged Google with using its financial might and dominant position as a search engine to illegally exclude competitors. Sounds complex – and rightfully so – as top analysts consider this case to be the most significant antitrust trial of the modern digital era. What’s that going to mean for the tech landscape heading into the new year?

See how PODS helped American Family Care create pop-up testing centers outside its main clinics to provide COVID testing without endangering patients.

American Family Care (AFC) operates urgent care centers across the country. Its network of care centers includes 200 facilities across 26 states, including five centers in the Portland, Oregon area.

As AFC has focused on meeting the immediate healthcare needs of its communities, the Portland area clinics pivoted to begin offering COVID-19 tests.

I’ve reluctantly become a cannabis fan because I love natural health. I had brief encounters with joints during my teenage years at parties but I’ve always been too concerned about the negative effects of smoking. As an adult, I found a partner who is passionate about cannabis. Slowly but surely, this partner introduced me to a lifestyle of getting recreationally high, which has significantly reduced my alcohol consumption while offering me medicinal benefits.

Venture capital is one of the most common sources of financing that founders seek if they have an early-stage startup or high-growth company, but it isn’t right for everyone. For every startup founder’s success story with VC, there are several more stories of founders who have succumbed to the unintended consequences associated with their financial implications.

There are many business leaders today who can either inspire or intimidate – but nobody is more divisive than the current global CEO of X, Elon Musk. Recap: Musk initially popped into public consciousness with PayPal – which provided the financial success that allowed Musk to develop Tesla and SpaceX. Though Musk is famous for being an innovative entrepreneur, sentiment began to shift after he acquired Twitter (known as X since late 2022).